CBN FREEZES SOME FINTECH ACCOUNT; SHOULD I BE WORRIED?

The Central Bank of Nigeria (CBN) has secured a court order to freeze the accounts of some fintech companies for 180 days. The Federal High Court in Abuja granted the prayer of the apex bank to put the financial activities of the investment firms on hold, pending the conclusion of its investigation into their alleged forex misconduct. So many questions must be running through your … Continue reading CBN FREEZES SOME FINTECH ACCOUNT; SHOULD I BE WORRIED?

Marketing Attribution

Marketing attribution is an analytical science that assesses marketers’ channels to convert or convince customers to purchase a product. It is simply a process of tracking the marketing tactic that works, i.e., which ad gets a customer to click on the purchase icon. To explain further, let me give you an example, you place an ad on Facebook or any other social network and in … Continue reading Marketing Attribution